jerderliA is a family-owned business made up of 3 daughters and 2 granddaughters of Mexican immigrants. Our business name comes from the fusion of all of our names, similar to the fusion of our experiences as 1st, 2nd, and 3rd generation Mexicanas.
Our family comes from a beautiful town in San Luis Potosi, México. Since moving to the U.S., our parents worked hard to keep us connected to our beautiful Mexican culture by immersing us in Mexican traditions and teaching us values passed on by their parents. As we grew up in a country different than the country our parents grew up in, we faced the challenge of learning how to live in two very different cultures.
While navigating life, we have met other Mexicanas/os living in other parts of the world that, like us, strive to keep alive the Mexican traditions and values learned from our family OR that are trying to reconnect to their roots after being infused in their local culture. Our hope is that through our designs, 1st, 2nd, 3rd generation (and beyond) Mexicanas/os feel connected to their Mexican roots.
Thank you for your support! We are excited to provide products that represent you and your passions.